MOODI IS BUILT AROUND
THE IDEA THAT WHAT WE WEAR
CAN HOLD A FEELING.

Founded in London by Mersedeh Heydari, Founder and Creative Director, MOODI is a fashion brand shaped by the worlds of gaming, digital culture and human emotion.

Inspired by the way games build characters, identities and alternate worlds, MOODI approaches clothing in a similar way — as something that can become part of who you are, how you feel, and the character you choose to inhabit.

Each piece begins with a mood, translated through silhouette, proportion, construction and detail into something physical.

We work in limited editions rather than endless quantities. Selected pieces are individually numbered, turning each garment into part of a finite series.

Moving between fashion and gaming, the physical and the digital, MOODI sees clothing as more than product — it can be character, memory, identity and expression.

WEAR WHAT
YOU FEEL.